![]() Daily huddles, where everyone on the product team meets to discuss their day’s focus and overall progressĪnd of course, as most designers already know, understanding how the user thinks and feels about the product as early and as often as possible is equally important. ![]() Design retrospectives, where the team discusses what worked and what didn’t during a design iteration.Design reviews, where designers meet with engineers to measure designs against technical workability.Some of the things that help encourage inclusivity and communication are: The idea is to foster an open team that shares insights, knowledge, and feedback with everyone, regardless of discipline. Open communication is the biggest benefit of Agile design. This encourages product ownership and builds trust across the entire team. Incidentally, the Agile design methodology implies that designers work alongside other product people, including engineers, marketers, content creators, and so on. What was once a software development framework is now an approach employed by some of the best product design teams. Knowing why you’re working toward that goal is another thing entirely.Īgile design is another great example of cross-functional teams. They understand their customer and their teams better, which results in better design solutions across the board. Most importantly, a focus on the entire product gives designers the unique ability to connect business goals directly to their users. Likewise, they can share the user data and behavior insights they discovered during research with marketers, elevating the entire team. They learn even more about their users from the marketing team. They gain insights from developers on the technical feasibility of design patterns. When design teams foster inter-departmental collaboration, they form a holistic perspective of the entire product. To do it well requires a conscious effort to pull back from minute details and see the product as a whole. They engage in design thinking to meet the user’s needs while championing their case to colleagues. ✔️ Better understanding of the product and userĪ designer serves the end-user, first and foremost.
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